About Us


ONETSHIRT is a fashion label of limited edition T-shirt collections that combines amazing prints with modern cuts and premium fabrics.

Established in Italy in 2009 as a communication project “through fashion”, by Carlo Ninchi and Vittorio Locatelli working in the field of photography, design and architecture, ONETSHIRT shortly began to involve well-known personalities operating in different areas of modern culture.

Chosen for their ability to create strong and cool images, these guest collaborators design special capsule collections for ONETSHIRT. Guest artists so far are: Tobias Rehberger, Richard Woods, Olivier Zahm, and Kid Zoom.

A constant presence among them is Michael Roberts, with his continuative collections of witty portraits that involve celebrities and notable fashion personalities.

The ONETSHIRT collection is now growing stronger by adding new items and offering a street fashion total look that ranges from shoes to hats, in which prints are the main focus.