Announcing our next project with celebrated artist and illustrator Richard Haines

About this collection


Acclaimed artist Richard Haines has created a playful collection inspired by favourite images of pop art, fashion and music.

Ideas, people, and things we consider iconic and relevant in today's world are mixed together giving us a sneak peek into Richard's imagination.

The collection presents XX whimsical and colourful designs by Richard and is unisex. The fabric is high quality 100% cotton. It is printed in Italy and made in Portugal.


About Richard Haines


A celebrated artist and illustrator, Richard is also the founder of the popular blog, "What I Saw Today," documenting the clothes and attitudes of every day trendsetters and fashion icons.

His work includes covering the men’s shows for NY Times' T Magazine and showcasing menswear trends for the Sunday Times London.

Among Richard's clients are Prada, J.Crew, Pennyblack, Calvin Klein, Coach, Georg Jensen, Bobbi Brown, Unionmade Goods, Barneys, Mr. Porter,  Grazia, GQ and Dries Van Noten.



Born in Milan and based in London, ONETSHIRT is a contemporary brand that takes visual cues from music, film, architecture, and art and translates them into vivid designs. 

Founded by Carlo Ninchi and Vittorio Locatelli, its goal is to celebrate fashion through unique collaborations and projects by working together with popular personalities in the fields of art, design, and music.